Start from what matters✦Creative direction✦Brand experiences✦Photography✦Digital✦Web development✦Start from what matters✦Creative direction✦Brand experiences✦Photography✦Digital✦Web development✦
Currently accepting selected collaborations · 2026
An independent studio shaping ideas into worlds people can see, feel and remember.
Creative direction, digital experiences, photography and visual storytelling for brands in movement, wellbeing, lifestyle and culture. Located in the Netherlands, working internationally.
The approach
We don't begin with what should be made. We begin with why a brand exists and let the vision decide the medium.
We work with brands that carry a beautiful vision, but sometimes struggle to translate it into something people can see, feel and remember. From strategy and content to photography, digital design and physical experiences, we shape the right expression around the idea.
Who we work with
Different worlds. One way of working.
Broad territories rather than industries. Most brands sit in more than one.
01
Movement & Strength
Studios, coaches and spaces built around the body.
02
Wellbeing & Balance
Brands making room for care, quiet and attention.
03
Lifestyle & Living
Objects, places and routines that shape the everyday.
04
Creative & Culture
Makers, spaces and projects with something to say.
Ways to work together
The right things, for the right idea. Means to bring a vision to life.
01
Creative Direction
Find your direction.
Understanding before creating. Together we uncover what your brand stands for, define a clear creative direction and build the foundation for everything that follows.
Includes
Discovery session
Brand story exploration
Creative direction
Visual references & moodboards
Content and design recommendations
Every project is shaped around your brand, goals and creative needs.
02
Digital Experience
Create a digital presence that feels like you.
A digital experience is more than a place to share information. It is an opportunity to communicate your story, values and personality through thoughtful design.
Includes
Website strategy
Structure & user flow
Custom visual design
Website development
Responsive optimisation
Each website is tailored to the scope, complexity and goals of the project.
03
Content Direction
Bring your brand into motion.
Creating visual content that captures the feeling behind your brand, from photography and short-form video to social content that feels consistent and recognisable.
Includes
Creative content planning
Photography
Short-form video
Social media visuals
Content direction
Available as an ongoing partnership or a focused project.
01 / 03
Not every brand needs everything. We find the right combination of strategy, design and content to tell your story.
I’m Sophie, a graphic designer and the founder of Studio Yori.
I’ve always been drawn to the space between an idea and how it becomes visible. I like asking questions, finding connections and figuring out what makes something feel right before deciding how it should look.
With Yori, I bring that way of thinking into collaborations with brands I genuinely find interesting. I work across creative direction, digital design, photography and visual storytelling, choosing the medium that best fits the idea.
I keep the studio small and personal. Most projects start with a conversation, a curiosity or a feeling that something could be different. From there, I like to explore, shape and make things together.
I’m Sophie, a graphic designer and the founder of Studio Yori.
I’ve always been drawn to the space between an idea and how it becomes visible. I like asking questions, finding connections and figuring out what makes something feel right before deciding how it should look.
With Yori, I bring that way of thinking into collaborations with brands I genuinely find interesting. I work across creative direction, digital design, photography and visual storytelling, choosing the medium that best fits the idea.
I keep the studio small and personal. Most projects start with a conversation, a curiosity or a feeling that something could be different. From there, I like to explore, shape and make things together.
SOMA is a concept for a strength and movement studio built around a quieter idea of strength. Rather than focusing on intensity and performance, it creates space for movement, awareness and connection with the body. The identity explores how strength can feel grounded, calm and human.
Creative Direction + Digital Experience + Photography
Let your body lead. Nothing to prove.
Palette · earth, clay, sky
02Case 02
Coming soon.
This case is being written. Drop the images in and the story follows.
Campaign + Editorial + Physical
Lead image
Poster
Poster
Poster
Image
Detail
03Case 03
Coming soon.
This case is being written. Drop the images in and the story follows.
